Identity. The answer's identity. You lose your identity, you're dead. In the loosest sense, of course. But still dead.
There's about two things that are universally liked: things that are cute, and things that feel good. It changes based on how you define "cute" and what you think feels good, but in general, the "makes your insides feel fuzzy" type of things are pretty unwavering between human beings.
Everything can be broken down into soul-sucking routines if you're pessimistic enough.
It's not enough to sit around and stare at antiquated household appliances all day. It's not enough to be healthy. It's not enough to be happy. It's not enough to be smart, and it's not enough to be well-off. You have to be the healthiest, the happiest, the smartest, the richest - you have to be the best. Everything you own has to be the best. The best house, the best car, the best heating system, the best wife, the best washing machine, the best cutlery - the best life.